50 Management Ideas You Really Need to Know (BOK)

Edward Russell-Walling

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The fourth title in the Quercus Ideas You Really Need to Know series demystifies the management concepts that any budding entrepreneur would want to grasp. The 50 bite-sized topics expound the wisdom of the well-known business gurus (from Peters and Porter to Welch and Gates), explain helpful theories and tools (Ansoff's Product/Market grid, the 4Ps, Boston Matrix), expand on management ideas (branding, outsourcing, supply and demand) and cover the latest commercial concepts from the online world.


Språk Engelsk Engelsk Utgitt 2008
Forfatter Edward Russell-Walling Forlag
Quercus Publishing
ISBN 9781847240095 Antall sider 208
Dimensjoner 17cm x 20cm x 2cm Vekt 363 gram
Leverandør Bertram Trading Ltd Emner og form Management & management techniques