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While successful businesses may begin with a great idea, they need more than a great idea to grow and prosper; they need "90 Days To Success As A Small Business Owner". Built upon the principle that a keen understanding of business and marketing principles is vital to small business success, this book will offer you the essential tools for gaining a solid understanding of these core concepts. Topics range from product positioning, pricing, and advertising to employee management, customer service, and brand loyalty. With an emphasis on proven methods and concrete action items, this book also includes quick - reference checklists and other handy features that will quickly make this an invaluable addition to the library of any business owner.