Master Class in Brand Planning (BOK)

Merry Baskin

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In 1988, on Stephen King's retirement JWT published 'The King Papers' a small collection of Stephen King's published writings spanning 1967-1985. They remain timelessly potentially valuable but are an almost unexploited gold mine. This book is comprised of a selection of 20-25 of Stephen King's most important articles, each one introduced by a known and respected practitioner who, in turn, describes the relevance of the particular original idea to the communications environment of today. The worth of this material is that, although the context in which the original papers were written is different, the principles themselves are appropriate to marketing communications in today's more complex media environment. The book will serve as a valuable reference book for today's practitioners, as well as a unique source of sophisticated, contemporary thinking.

Produktfakta

Språk Engelsk Engelsk Innbinding Innbundet
Utgitt 2007 Forfatter Merry Baskin
Forlag
Wiley
ISBN 9780470517918
Antall sider 396 Dimensjoner 17,5cm x 25,4cm x 2,9cm
Vekt 807 gram Leverandør Bertram Trading Ltd
Andre medvirkende Judie Lannon, Merry Baskin