About Face: The Secrets of Emotionally Effective Advertising (BOK)

Dan Hill

279,00 27900
Sendes vanligvis innen 5-15 dager
Once advertising was all about being 'on-message' and getting talking points right. But breakthroughs in brain science have confirmed what we all know but don't often admit to in business: people are primarily emotional decision-makers. From podcasting, blogs and forums to interactive ads in stations, the heart of the matter is now the consumer's experience as opposed to the company's marketing message. "About Face" shows how 21st century advertising can realize success by being 'on-emotion' first and foremost. Using data from eye tracking and facial coding to analyse consumer responses, "About Face" demonstrates exactly which advertising strategies are successful and why. Moving beyond the old Ps of product, price, place and promotion, Dan Hill outlines ten rules for emotionally effective advertising including simplicity, familiarity, relevancy and believability. Emotions rule decision making. "About Face" shows you that by focussing on the three new Ps of passion, purpose and personality, your campaigns can become more effective and emotionally engaging, taking you closer to the consumer.

Produktfakta

Språk Engelsk Engelsk Innbinding Innbundet
Utgitt 2010 Forfatter Dan Hill
Forlag
KOGAN PAGE
ISBN 9780749457570
Antall sider 208 Dimensjoner 16,5cm x 24,3cm x 1,8cm
Vekt 500 gram Leverandør Bertram Trading Ltd
Emner og form Advertising

Andre produkter med samme artist(er)/medvirkende