Advertising and Reality (BOK)

Amir Hetsroni

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Advertising and Reality: A Global Study of Representation and Content offers, for the first time, an extensive study of the way our life is represented in advertising. Leading scholars from different countries, who specialize in marketing communication and media studies, review and analyze different advertising contents and give us a truly cross-cultural view of the matter. Among the contents that are thoroughly discussed throughout the book one finds sexuality, violence, family activities, gender roles, vocations, minorities roles, periodical reconstruction and more. This book provides an up-to-date picture of the way modern life is portrayed in the most popular format of marketing communication worldwide.


Språk Engelsk Engelsk Innbinding Heftet
Utgitt 2012 Forfatter Amir Hetsroni
Bloomsbury Academic
ISBN 9781441191946
Antall sider 272 Dimensjoner 15,8cm x 23cm x 1,8cm
Vekt 468 gram Leverandør Bertram Trading Ltd
Andre medvirkende Amir Hetsroni