Advertising and Society: An Introduction (BOK)

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Now revised and updated to reflect the impact of emerging technologies, this new edition of Advertising and Society: Controversies and Consequences examines the evolution of advertising and its influence on society. Expanded with five new chapters covering the impact of emerging technologies, including the evolution of Direct to Consumer (DTC) pharmaceutical advertising; product placement in various media; and the growing intrusiveness of Internet marketing Explores a broad range of topics including alcohol, tobacco, and sex in advertising; the pros and cons of negative political adverts; advergrames; and the use of stereotypes Examines the impact of advertising through its distinctive 'point/counterpoint' format --designed to spark discussion and help students understand the complexities of the issues being presented Lends substantial clarity to the subject, uniquely balancing criticism and practice within one text Includes chapter-level overviews and summaries of the topic history and key issues, along with student-friendly features such as ideas for papers and questions for discussion

Produktfakta

Språk Engelsk Engelsk Innbinding Heftet
Utgitt 2013 Forlag
FROMMER'S
ISBN 9780470673096 Antall sider 312
Dimensjoner 17cm x 24,3cm x 1,6cm Vekt 482 gram
Leverandør Bertram Trading Ltd Andre medvirkende Carol J. Pardun
Emner og form Advertising & society