Advertising as Communication (BOK)

Gillian Dyer

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Advertising is a form of communication that constantly impinges on our daily lives, yet we are often unaware of its more subtle form of persuasion, or of the extent to which it manipulates our (consumer) culture. This book sets out to examine advertising as a form of communication in contemporary society and also places it in its wider cultural and economic context.

Produktfakta

Språk Engelsk Engelsk Innbinding Heftet
Utgitt 1982 Forfatter Gillian Dyer
Forlag
ROUTLEDGE
ISBN 9780415027816
Antall sider 256 Dimensjoner 13,8cm x 21,6cm x 1,9cm
Vekt 336 gram Leverandør Bertram Trading Ltd
Emner og form Sales & marketing