Advertising Campaign Strategy (BOK)

Donald Parente

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How do you orchestrate the next great advertising campaign? You can find out with Advertising Campaign Strategy: A Guide to Marketing Communication Plans. Inside you'll see step-by-step how to take a great idea through the complete advertising process. And because it's focused on campaigns, Advertising Campaign Strategy: A Guide to Marketing Communication Plans is loaded with the tips you'll need to succeed in the class now and get your project chosen in the future.

Produktfakta

Språk Engelsk Engelsk Innbinding Heftet
Utgitt 2014 Forfatter Donald Parente
Forlag
Cengage Learning
ISBN 9781133434801
Antall sider 432 Dimensjoner 16,6cm x 23,2cm x 1,6cm
Vekt 550 gram Leverandør Bertram Trading Ltd