Advertising (BOK)

Frank Jefkins

949,00 94900
Sendes vanligvis innen 7-15 dager
This best-selling book looks at the structure and organisation of the industry, how campaigns are constructed and costed, the various methods of promotion, above-the-line and below-the-line costs, legal and ethical issues, market research and much, much more. The new edition has been fully updated and contains updated material on advertising departments, TV franchises, corporate video and satellite broadcasting. Case studies are used to bring the subject into the real world.

Produktfakta

Språk Engelsk Engelsk Innbinding Heftet
Utgitt 2000 Forfatter Frank Jefkins
Forlag
Pearson Education Orphans
ISBN 9780273634355
Antall sider 416 Dimensjoner 15,6cm x 22,8cm x 2,4cm
Vekt 620 gram Leverandør Bertram Trading Ltd
Emner og form Advertising industry

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