Advertising (BOK)

Iain MacRury

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Advertising, once seen as 'the official art of capitalist society' is an increasingly commonplace component of a characteristically promotional culture. Iain MacRury's "Advertising" offers the means to explore and evaluate this transition with an introduction to advertising for the contemporary reader. "Advertising" provides a clear and easy guide to a changing cultural and commercial genre. It explores how advertising can be studied as a cultural industry, and as a sign system, and how adverts and the reception of adverts can be considered drawing on approaches from literary criticism, structuralism, post-structuralism, psychoanalysis and ethnography. Written in an accessible and interesting style, "Advertising" is the ideal introductory book for students of media, communication and journalism.

Produktfakta

Språk Engelsk Engelsk Innbinding Heftet
Utgitt 2008 Forfatter Iain MacRury
Forlag
ROUTLEDGE
ISBN 9780415251266
Antall sider 336 Dimensjoner 13,8cm x 21,6cm x 2,4cm
Vekt 410 gram Leverandør Bertram Trading Ltd
Emner og form Communication studies