Advertising is Dead: Long Live Advertising! (BOK)

Tom Himpe, Will Collin

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As conventional advertising channels become blocked, brands are beginning to renounce routine practice and take alternative and more exclusive routes. This book, now available in paperback, provides a comprehensive overview of these revolutionary new techniques, media and ideas. As the only fully illustrated survey of the global shift affecting all kinds of business, this book is vital reading for every advertising, marketing, design and communication professional and student.

Produktfakta

Språk Engelsk Engelsk Innbinding Heftet
Utgitt 2008 Litteraturtype Faglitteratur
Forfatter Tom Himpe, Will Collin Forlag
Schibsted Internasjonale Bøker AS
ISBN 9780500286876 Antall sider 224
Dimensjoner 23,9cm x 28cm x 2cm Vekt 1260 gram
Leverandør Bertram Trading Ltd Emner og form Industrial / commercial art & design

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