Advertising Management (BOK)

Jaishri Jethwaney, Shruti Jain

279,00 27900
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The second edition of Advertising Management has been revised to reflect the changes in the business environment and the industry since the first edition was published in 2006. Beginning with an overview of advertising and sales promotion management, the book discusses in detail brand building and advertising management, the advertising agency, and strategy and planning process in advertising campaigns. It goes on to discuss the emerging field of digital advertising, the role of consumer behavior and advertising research, creative strategy and creative development, media strategy and planning in advertising, agency relationships, and advertising classification and current issues. Finally, it discusses advertising law and ethics, rural advertising in India, and globalization in Indian advertising. The book is the right amalgamation of academic inputs as well as industry orientation. It is accompanied by a CD containing video exercises.


Språk Engelsk Engelsk Innbinding Heftet
Utgitt 2012 Forfatter Jaishri Jethwaney, Shruti Jain
Oxford University Press
ISBN 9780198074120
Antall sider 684 Dimensjoner 18,7cm x 24,2cm x 2,9cm
Vekt 1024 gram Leverandør Bertram Trading Ltd
Emner og form Advertising