Advertising, Sex, and Post-Socialism: Women, Media, and Femininity in the Balkans (BOK)

Elza Ibroscheva

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Advertising, Sex, and Post-Socialism explores the role of advertising and the consumption it promotes in changing cultural perceptions of sex and femininity across the Balkan region. Elza Ibroscheva theorizes how the marketing of gender identities that has taken place in the years of post-socialist transition has fundamentally affected the social, economic, and political positioning of women. Advertising is one of the major "factories" of cultural signification, and as such, serves as the most ubiquitous vessel of global norms of gendered selves. In addition, advertising serves as a literacy tool for learning the grammar of consumption, studying the ideologies of femininity and sex before and after the collapse of the socialist project, as well as the prevailing portrayals of femininity in advertising in present day Bulgaria. This book provides a revealing look at the mechanisms of how post-socialist norms of sexual behavior are being engendered, and what role media play in this transformative process.

Produktfakta

Språk Engelsk Engelsk Innbinding Innbundet
Utgitt 2013 Forfatter Elza Ibroscheva
Forlag
Rowman & Littlefield
ISBN 9780739172667
Antall sider 220 Dimensjoner 15,8cm x 23,5cm x 2,1cm
Vekt 444 gram Leverandør Bertram Trading Ltd
Emner og form Popular culture, Media studies, Gender studies: women, Communication studies

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