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In recent years there has been a huge surge of interest in affect and emotion. Scholars want to discover how people are moved, and understand embodied social action, feelings and passions. How do social formations 'grab' people? How do roller coasters of contempt, patriotism, hate and euphoria power public life? This book systematically reviews research in psychology and neuroscience, critical and social psychology, and in sociology, politics and cultural studies. It develops a critique of the 'turn to affect' and argues for an approach based on affective practice. This is a moment in the social sciences requiring concentrated interdisciplinary attention on the figuring of the body and meaning-making. New analyses are needed to explain how affect travels, settles, circulates and coalesces. This book presents a pragmatic social psychology for psychologists and non-psychologists across the social sciences.