Ambush Marketing and Brand Protection (BOK)

Phillip Johnson

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Ambush marketing is any attempt to create an unauthorised or false association with an event thereby interfering with the legitimate contractual rights of the event's official marketing partners. Looking at both traditional intellectual property rights (such as trade marks, copyright and designs) as they relate to sporting events, and event-specific legislation (such as that of the Olympics), this book gives comprehensive and detailed coverage of ambush marketing. Also considered are the areas of law which can be used to prevent ambush marketing by intrusion (such as laws to prevent fly postering, street trading, the placing of posters and billboards, and control of aerial space). With the United Kingdon hosting three major events; the Olympic and Paralympic Games in 2012; the Commonwealth Games in 2014; and the Rugby World Cup in 2015, this new edition provides a timely and topical update on the area. A materials section is included providing 'ambush marketing' specific legislation both in the UK and other countries.

Produktfakta

Språk Engelsk Engelsk Innbinding Innbundet
Utgitt 2011 Forfatter Phillip Johnson
Forlag
OXFORD UNIVERSITY PRESS ACADEM
ISBN 9780199696451
Antall sider 520 Dimensjoner 18cm x 25,2cm x 3,4cm
Vekt 1040 gram Leverandør Bertram Trading Ltd
Emner og form Sport & leisure industries

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