Beau Rosenwald - overweight, far from handsome, and improbably charismatic - arrives in Los Angles in 1962 with nothing but an ill-fitting suit and a pair of expensive brogues. By the late 1970s he has helped found the most successful agency in Hollywood. Through the eyes of his son, we watch Beau and his partner go to war, waging a battle that will reshape an entire industry. We watch Beau rise and fall and rise again, forging and damaging remarkable relationships. We watch Beau's partner, the enigmatic Williams Farquarsen, struggle to control himself and this oh-so-fickle world of movies. We watch two generations of men fumble and thrive across the LA landscape, revelling in their successes and learning the costs of their mistakes.