An Introduction to E-Business: Management and Strategy (BOK)

Colin Combe

529,00 52900
Sendes vanligvis innen 5-15 dager
An Introduction to e-Business provides the contemporary knowledge of the key issues affecting the modern e-business environment and links theory and practice of management strategies relating to e-business. This book brings together the most cogent themes for an introduction to e-business and constitutes a valuable contribution to formalising common themes for teaching the subject in higher education. It brings together theoretical perspectives based on academic research and the application of e-business strategies. These concepts are further explored in the six case studies that follow the set chapters. This new textbook integrates the main themes to provide a complete picture of the key elements relevant to an introductory text in e-business. To fully appreciate the e-business environment it is necessary to understand the links between the different disciplines that come together to form

Produktfakta

Språk Engelsk Engelsk Innbinding Heftet
Utgitt 2006 Forfatter Colin Combe
Forlag
ROUTLEDGE
ISBN 9780750667319
Antall sider 320 Dimensjoner 18,9cm x 24,6cm x 2,3cm
Vekt 854 gram Leverandør Bertram Trading Ltd
Emner og form E-commerce: business aspects

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