An Introduction to Revenue Management for the Hospitality Industry: An Principles and Practices for (BOK)

Kimberly A. Tranter, Trevor Stuart-Hill, Juston Parker

949,00 94900
Sendes vanligvis innen 7-15 dager
Addressing an emerging course in hospitality management, this one-of-a-kind book outlines the basic elements of the revenue management process and the keys to effective revenue management planning. Using the Rev MAP model as a guiding framework, it shows how to develop, implement, and evaluate a strategic management process. Professional profiles highlight key issues and career paths, while application chapters relate material to each segment of the hospitality industry. A final chapter looks at trends and forecasts the future evolution of this important new field.


Språk Engelsk Engelsk Innbinding Heftet
Utgitt 2008 Forfatter Juston Parker, Kimberly A. Tranter, Trevor Stuart-Hill
Pearson Higher Education
ISBN 9780131885899
Antall sider 352 Dimensjoner 17,9cm x 23,5cm x 1,3cm
Vekt 496 gram Leverandør Bertram Trading Ltd
Emner og form Budgeting & financial management