Analysing Media Texts (BOK)

David Parker, Andrew Burn

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Andrew Burn and David Parker outline how multi-modality theory can be used to analyze texts whicj employ multiple semiotic modes and media, in such a way that a balanced consideration is given to the characteristics of each mode, how they integrate, and how they distribute textual functions between them. The medthods are rooted in a view of significance as dependent on social context, and fulfilling the social and communicative interests of both producers of textual production and use contingent upon digital formats will also be a determining content of the analytical method.


Språk Engelsk Engelsk Innbinding Heftet
Utgitt 2003 Forfatter Andrew Burn, David Parker
ISBN 9780826464705
Antall sider 104 Dimensjoner 21,6cm x 14cm x 0,5cm
Vekt 131 gram
Emner og form Human-computer interaction, Semantics, discourse analysis, etc