Analysis for Marketing Planning (BOK)

Donald R Lehmann

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"Analysis for Marketing Planning, 7/e" by Lehmann and Winer focuses on the analysis needed for sound Marketing decisions and is structured around the core marketing document - the Marketing Plan. Whether studying Marketing strategy or Product/Brand Management decisions, students need to be able to make decisions based from sound analysis. This book does not attempt to cover all aspects of the marketing plan; rather it focuses on the analysis pertaining to a product's environment, customers and competitors.

Produktfakta

Språk Engelsk Engelsk Innbinding Heftet
Utgitt 2008 Forfatter Donald R Lehmann
Forlag
MCGRAW-HILL Higher Education
ISBN 9780071263634
Antall sider 288 Dimensjoner 15,9cm x 23,1cm x 1,4cm
Vekt 384 gram Leverandør Bertram Trading Ltd