Annual Editions: Marketing: 12/13 (BOK)

John E. Richardson, Nisreen N. Bahnan

459,00 45900
Sendes vanligvis innen 7-15 dager
"The Annual Editions" series is designed to provide convenient, inexpensive access to a wide range of current articles from some of the most respected magazines, newspapers, and journals published today. "Annual Editions" are updated on a regular basis through a continuous monitoring of over 300 periodical sources. The articles selected are authored by prominent scholars, researchers, and commentators writing for a general audience. "Annual Editions" volumes have a number of organizational features designed to make them especially valuable for classroom use: a general introduction; an annotated table of contents; a topic guide; an annotated listing of supporting World Wide Web sites; "Learning Outcomes" and a brief overview at the beginning of each unit; and a "Critical Thinking" section at the end of each article. Each volume also offers an online Instructor's Resource Guide with testing materials. "Using Annual Editions in the Classroom" is a general guide that provides a number of interesting and functional ideas for using "Annual Editions" readers in the classroom. Visit the website for more details.


Språk Engelsk Engelsk Innbinding Heftet
Utgitt 2012 Forfatter John E. Richardson, Nisreen N. Bahnan
MCGRAW-HILL Professional
ISBN 9780073528700
Antall sider 192 Dimensjoner 22,3cm x 26,9cm x 1cm
Vekt 342 gram Leverandør Bertram Trading Ltd
Emner og form Sales & marketing

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