Applying Communication Theory for Professional Life: A Practical Introduction (BOK)

Marianne Dainton, Elaine D. Zelley

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"Applying Communication Theory for Professional Life: A Practical Introduction, Second Edition" is the first communication theory textbook to provide practical material for career-oriented students. The inclusion and analysis of real-world case studies illustrate the application of theory in a variety of professional settings. Whereas other communication theory texts have a more academic focus on theory or research methods, this book is specifically designed to introduce communication theory in a tangible way. The featured theories are those that have strong pragmatic value and clear applicability to communication and business practitioners. Particular emphasis is placed on theories of intrapersonal communication, interpersonal interaction, intercultural encounters, persuasion, leadership, group communication, organizational behavior, and mass communication.


Språk Engelsk Engelsk Innbinding Heftet
Utgitt 2010 Forfatter Elaine D. Zelley, Marianne Dainton
Sage Publications Ltd
ISBN 9781412976916
Antall sider 264 Dimensjoner 15,2cm x 22,9cm x 1,5cm
Vekt 358 gram Leverandør Bertram Trading Ltd
Emner og form Communication studies

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