Assessing and Mitigating Business Risks in India (BOK)

Balbir B. Bhasin

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Eight in 10 people say a company's commitment to a social issue is important in deciding where to work. "Communicating Business Responsibility" offers an exhaustive toolbox of the most effective instruments for communicating social and environmental business performance. Chapter cases provide rich practice coverage and connect concepts and solutions for day-to-day business realities. The contents present an integrated marketing communication perspective, which allows the reader to organize communication tools into a coherent management framework for marketing, communication, public relations and sustainable business practitioners alike. Only the combination of cause-related and social marketing, strategic stakeholder assessment and internal and external communication, informal and formal sustainability can provide the appropriate marketing and communication mix necessary to communicate about grasping market opportunities, attracting and motivating employees, and boosting company reputation.


Språk Engelsk Engelsk Innbinding Heftet
Utgitt 2012 Forfatter Balbir B. Bhasin
Business Expert Press
ISBN 9781606493120
Antall sider 140 Dimensjoner 15,2cm x 23,1cm x 0,7cm
Vekt 192 gram Leverandør Bertram Trading Ltd
Emner og form International business, International economics