Attitudes and Attitude Change (BOK)

Gerd Bohner

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Attitudes - cognitive representations of our evaluation of ourselves, other people, things, actions, events, ideas - and attitude change have been a central concern in social psychology since the discipline began. People can - and do - have attitudes on an infinite range of things but what are attitudes, how do we form them and how can they be modified? This book provides the student with a comprehensive and accessible introduction to the basic issues in the psychological study of attitudes. Drawing on research from Europe and the USA it presents up-to-date coverage of the key issues that will be encountered in this area, including attitude formation and change, functions of attitudes, attitude measurement, attitudes as temporary constructs, persuasion processes and prediction of behaviour from attitudes.

Produktfakta

Språk Engelsk Engelsk Innbinding Heftet
Utgitt 2002 Forfatter Gerd Bohner
Forlag
Taylor & Francis
ISBN 9780863777790
Antall sider 312 Dimensjoner 17,2cm x 21,7cm x 1,9cm
Vekt 534 gram Leverandør Bertram Trading Ltd