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Basic Marketing Research: Customer Insights and Managerial Action, 8th edition, provides an introductory look at marketing research for undergraduate students, managerially-oriented graduate students, or anyone who wants an appreciation of the marketing research process.

Produktfakta

Språk Engelsk Engelsk Innbinding Heftet
Utgitt 2013 Forfatter Jr. Gilbert A. Churchill, Tom J. Brown, Tracy A. Suter
Forlag
Cengage Learning, Inc
ISBN 9781111525293
Antall sider 624 Dimensjoner 18,9cm x 24,6cm x 2cm
Vekt 1520 gram Leverandør Bertram Trading Ltd
Emner og form Market research