Basic Marketing Research: Pearson New International Edition (BOK)

Naresh Malhotra

949,00 94900
Sendes vanligvis innen 5-15 dager
For undergraduate-level courses in Marketing Research. With a hands-on, do-it-yourself approach, Malhotra offers a contemporary focus on decision making, illustrating the interaction between marketing research decisions and marketing management decisions.

Produktfakta

Språk Engelsk Engelsk Innbinding Heftet
Utgitt 2013 Forfatter Naresh Malhotra
Forlag
Pearson Higher Education
ISBN 9781292020488
Antall sider 688 Dimensjoner 21,8cm x 27,9cm x 2,5cm
Vekt 1430 gram Leverandør Bertram Trading Ltd