Basics Advertising 02: Art Direction (BOK)

Nik Mahon

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"Basics Advertising: Art Direction" is a comprehensive guide to the role of the art director. It examines the key techniques, approaches and secrets involved in the development of creative advertising concepts. The book emphasises the importance of seeing things differently, and providing the audience with something to discover. It provides tips on how to use surprise, simplicity, provocation and visual drama to communicate the advertising message. It examines the process of visualising and exploring different ideas, and discusses the use of moving image, photography, illustration and typography to realise these ideas. It also explores the use of different advertising media, from traditional formats to new and alternative channels of communication.

Produktfakta

Språk Engelsk Engelsk Innbinding Heftet
Utgitt 2010 Forfatter Nik Mahon
Forlag
Bloomsbury Academic AVA
ISBN 9782940411214
Antall sider 184 Dimensjoner 15,9cm x 23,7cm x 1,6cm
Vekt 542 gram Leverandør Bertram Trading Ltd

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