Basics Advertising 03: Ideation (BOK)

Nik Mahon

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Idea generation is arguably the most vital part of the advertising process - and can be the most demanding. This book provides an essential introduction to the process of generating creative advertising ideas and concepts, and looks at the various obstacles that can stop ideas from forming - before exploring in detail a range of effective ways to break through creative blocks. Ideation examines different ways of visualizing and communicating ideas, explores key approaches used by international and memorable advertising campaigns and details a vast range of methods that you can use for generating your own creative ideas.

Produktfakta

Språk Engelsk Engelsk Innbinding Heftet
Utgitt 2011 Forfatter Nik Mahon
Forlag
Bloomsbury Academic AVA
ISBN 9782940411504
Antall sider 184 Dimensjoner 16,5cm x 23cm x 1,7cm
Vekt 464 gram Leverandør Bertram Trading Ltd

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