Basics Design 03: Typography (BOK)

Gavin Ambrose

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Effective use of typography can produce a neutral effect or rouse the passions, symbolise artistic, political or philosophical movements, or express the personality of a person or organisation. Typefaces vary from clear and distinguishable letterforms that are suitable for extended blocks of text, to more dramatic and eye-catching typefaces that grab attention and are used in newspaper headlines and advertisements. "Basics Design: Typography" aims to impart a comprehensive understanding of typography, to explore its history, theory and practice. Aimed at both students and practising designers, it provides a thorough examination of how typography informs other aspects of creative design.


Språk Engelsk Engelsk Innbinding Heftet
Utgitt 2005 Forfatter Gavin Ambrose
Bloomsbury Academic AVA
ISBN 9782940373352
Antall sider 176 Dimensjoner 16,4cm x 22,8cm x 1,9cm
Vekt 515 gram Leverandør Bertram Trading Ltd
Emner og form Typography & lettering, Graphic design