Basics Fashion Management 02: Fashion Promotion (BOK)

Gwyneth Moore

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Fashion Promotion is an inspiring and practical guide to promoting a brand. It addresses the new ways in which brands engage with customers, through the latest digital channels as well as traditional methods. Topics covered include developing a brand from an original idea, the impact of blogging and street style sites, digital fashion, online and offline marketing techniques, creating the vision behind a brand, and public relations. From marketing, PR and collaboration to creating brand visuals, Fashion Promotion guides readers through the ways in which any brand - large or small - can embrace the opportunities brought about by developments in digital communication, in order to engage with consumers in new and exciting ways.


Språk Engelsk Engelsk Innbinding Heftet
Utgitt 2012 Forfatter Gwyneth Moore
Bloomsbury Academic AVA
ISBN 9782940411870
Antall sider 184 Dimensjoner 16,1cm x 23,1cm x 1,5cm
Vekt 536 gram Leverandør Bertram Trading Ltd

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