Basics Marketing 03: Marketing Management (BOK)

Brian Sheehan

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Understanding how to create marketing programmes is one thing. Understanding how to take leadership in all of the business areas related to marketing (such as economics, finance, personnel management and long-term brand strategy) is quite another. This book helps bridge that divide to help students master the business of marketing.

Produktfakta

Språk Engelsk Engelsk Utgitt 2011
Forfatter Brian Sheehan Forlag
AVA
ISBN 9782940411511 Antall sider 184
Dimensjoner 16cm x 23cm x 1,8cm Vekt 529 gram
Leverandør Bertram Trading Ltd Emner og form Sales & marketing