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The world is open for travel and people are looking for new ways to experience a destination. The acclaimed "National Geographic Traveller" series offers just that. Each guide presents the country in full, beginning with an overview to help develop a game plan. Popular features include insider tips from National Geographic experts; not-to-be-missed lists; experiential sidebars; sections on contemporary life, history, and culture; special excursions; handy maps; and a hefty Travel wise selection with hand-picked hotels and restaurants. According to chinatraveltrends.com, China's tourism continues to grow, with the total number of trips in the first three quarters of 2012 expected to be 2.058 billion, an increase of 12 per cent over 2010.