Best Practice in Accessible Tourism: Inclusion, Disability, Ageing Population and Tourism (BOK)

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This volume focuses on policy and best practice in accessible tourism, reflecting the "state-of -the-art" as expressed in a selection of international chapters. It brings together global expertise in planning, design and management to inform and stimulate providers of travel, transport, accommodation, leisure and tourism services to serve guests with disabilities, seniors and the wider markets that require good accessibility. Accessible tourism is not only about providing access to people with disabilities but also it addresses the creation of universally designed environments that can support people that may have temporary disabilities, families with young children, the ever increasing ageing population as well as creating a safer environment for employees to work. The book gives ample evidence that accessible tourism organisations and destinations can expand their target markets as well as improve the quality of their service offering, leading to greater customer satisfaction, loyalty and expansion of business.

Produktfakta

Språk Engelsk Engelsk Innbinding Innbundet
Utgitt 2012 Forlag
BERTRAMS
ISBN 9781845412531 Antall sider 408
Dimensjoner 15,6cm x 23,4cm x 3cm Vekt 740 gram
Leverandør Bertram Trading Ltd Andre medvirkende Dimitrios Buhalis, Ivor Ambrose, Simon Darcy
Emner og form Sales & marketing, Tourism industry