Beyond Design: The Synergy of Apparel Product Development (BOK)

Sandra J. Keiser, Myrna B. Garner

1 089,00 1 08900
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This practical text takes students step-by-step through the pre-production processes of apparel product development: planning, forecasting, fabricating, line development, technical design, pricing, and sourcing. It demonstrates how these processes must be coordinated to get the right product to market, when consumers want it, and at a price they are willing to pay. Now in full color, this 3rd Edition includes a greater focus on sustainability and business ethics, fast fashion calendars and their impact on product development, and the effect of social media on design and distribution. The text also includes a discussion of how technologies-such as color matching, body scanning, and the use of avatars for fitting and patternmaking-have advanced in their accuracy and commercial applications. Chapters have been updated to incorporate current practices in sourcing, pricing, and costing with a more focused point of view on how increasingly sophisticated distribution channels impact the product development process.


Språk Engelsk Engelsk Innbinding Heftet
Utgitt 2012 Forfatter Myrna B. Garner, Sandra J. Keiser
A & C Black
ISBN 9781609012267
Antall sider 624 Dimensjoner 21,5cm x 28cm x 4,1cm
Vekt 22211 gram Leverandør Bertram Trading Ltd
Emner og form Clothing & footware manufacture