Big Bang Disruption is an alarming look at how quick-to-market innovations are killing established industries. It used to take years for new products and services to dethrone industry leaders. Now any business can be instantly devastated by something better and cheaper. How can you protect yourself, and harness the power of Big Bang Disruption? Take maps. Specialist map publishers were swept aside by GPS manufacturers, who in turn were decimated by smartphone apps. In industries from travel to health to energy, start-ups can unravel your strategy before you even begin to grasp what's happening. Worse, they may not even see you as competition: you could simply be collateral damage. The good news is that any business can master the strategy of the start-ups. In this essential book, Larry Downes and Paul Nunes show how to spot the next big thing. Drawing on extensive research by the Accenture Institute for High Performance and interviews across 30 industries, they give you the tools to take control of your future. "A stimulating read ...carefully researched and accessibly written...the case studies on disruption alone are worth the cover price". (Financial Times). "Everything you need from business school in one very direct book." (Dick Costolo, CEO, Twitter). Larry Downes is a consultant and author of Unleashing the Killer App. He is a columnist for both Forbesand CNET, and writes regularly for other publications including Slate, the Wall Street Journal, The Harvard Business Review and USA Today, among others. Paul Nunes is the Global Managing Director of Research at the Accenture Institute for High Performance. His research findings have been featured in the New York Times, the Wall Street Journal, USA Today, BusinessWeek.com, Forbes.com, Los Angeles Times, and Chicago Tribune among other publications and media, and he is the Senior Contributing Editor at Outlook, Accenture's journal of thought leadership.