Bonfire of the Brands: How I Learnt to Live without Labels (BOK)

Neil Boorman

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Average number of ads exposed to each day: 3000. Average number of ads exposed to by age of 65: 2 million. Average number of brand names memorised by a 10-year-old: 400. Worldwide advertising spend in 2006: $427 billion. In our consumer world, saturated by branded goods, is there any escape from the vice-grip of advertising on all our lives? Neil Boorman, journalist, brand consulatant (and recovering brand addict), draws on his vast professional and personal experience to build a compelling case for change. In Bonfire Of The Brands he assesses the impact of advertising on the individual, the broader implications for society as a whole and the consequences for the near future. If the industry won't give it up, is it time for the individual to take back control?


Språk Engelsk Engelsk Utgitt 2008
Forfatter Neil Boorman Forlag
ISBN 9781847670878 Antall sider 256
Dimensjoner 12,8cm x 19,7cm x 1,8cm Vekt 190 gram
Leverandør Bertram Trading Ltd Emner og form Popular culture, Autobiography: general