Born Global Firms: A New International Enterprise (BOK)

Gary Knight, S. Tamer Cavusgil

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This book helps managers and scholars understand the born-global phenomenon. We offer a comprehensive treatment of born globals, from distinctive features of these companies, to strategies that they use for international success, to implications of the phenomenon for international small- and medium-sized enterprises. We review useful theories and frameworks, as well as introduce a new field based on the born-global phenomenon - international entrepreneurship.

Produktfakta

Språk Engelsk Engelsk Innbinding Heftet
Utgitt 2009 Forfatter Gary Knight, S. Tamer Cavusgil
Forlag
Business Expert Press
ISBN 9781606490129
Antall sider 125 Dimensjoner 15,4cm x 23,1cm x 0,7cm
Vekt 200 gram Leverandør Bertram Trading Ltd
Emner og form Sales & marketing, Entrepreneurship, International business