Brand Aid: An Easy Reference Guide to Solving Your Toughest Branding Problems and Strengthening Your (BOK)

Brand Aid: An Easy Reference Guide to Solving Your Toughest Branding Problems and Strengthening Your (BOK)

Brad VanAuken, Howard Van Auken

249,00 24900
Sendes vanligvis innen 5-15 dager
This is a ready reference that leads the way for anyone setting out to build a winning brand! Written by an acknowledged expert with 20 years of experience building world-class brands, "Brand Aid" is a day-to-day quick-reference guide that provides solutions for the 22 most pressing problems faced by brand managers. This comprehensive, practical how-to guide also gives readers 17 invaluable end-of-chapter checklists to help them assess and advance their own brand management efforts. Succinct and easy-to-read, it features exercises, formulas, case studies, proprietary research findings, and other useful tools including a template to help them do a complete brand audit. "Brand Aid" covers topics ranging from research, positioning, and advertising to brand equity management, legal issues in brand management, and creating a brand-building organization. It includes an overview of the entire brand management and marketing process, as well as in-depth discussions of brand building on the Internet and internal brand building. A treasure trove of techniques, templates, and rules of thumb, "Brand Aid!" is an indispensable roadmap for anyone responsible for building their organization's brand.

Produktfakta

Språk Engelsk Engelsk Innbinding Innbundet
Forfatter Brad VanAuken, Howard Van Auken Forlag
Amacom
ISBN 9780814406816 Antall sider 320
Dimensjoner 16cm x 23,3cm x 2,7cm Vekt 490 gram
Leverandør Bertram Trading Ltd Emner og form Entrepreneurship, Advertising

Andre produkter med samme artist(er)/medvirkende