Brand Journalism (BOK)

Andy Bull

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Responding to the newly-emerging trend of organisations hiring journalists to create content on their behalf, Brand Journalism is the first comprehensive, practical guide to this hybrid form of traditional journalism, marketing and public relations. This textbook takes a direct and practical approach to the subject, showing journalists and journalism students how they can apply their skills to working for a brand, and showing those who work for non-media organisations how their organisation can acquire the skills necessary to become a multimedia publisher. Areas covered include: * Establishing the audience your brand wants to engage with * Identifying your organisation's business goals * Developing a brand journalism strategy to help deliver those business goals * Measuring the results of your brand journalism strategy The book also features a wealth of case studies on the subject and offers an invaluable companion website - www.brand-journalism.co.uk.

Produktfakta

Språk Engelsk Engelsk Innbinding Innbundet
Utgitt 2013 Forfatter Andy Bull
Forlag
Taylor & Francis
ISBN 9780415638098
Antall sider 288 Dimensjoner 15,6cm x 23,4cm x 2cm
Vekt 580 gram Leverandør Bertram Trading Ltd
Emner og form Sales & marketing, Press & journalism