Brand Revolution (BOK)

Marie Claude Sicard

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THE BRAND REVOLUTION IS COMING! Marie-Claude Sicard's seminal guide to marketing breaks down the myths and assumptions surrounding brand management and provides a fascinating perspective from a leader in the field. Drawing on the expertise which has seen her rise to the top of international brand consultancy, Sicard takes us on a radical journey through the evolution of the 'marque' and the strategies adopted by industry giants, showing how creating the right identity changes everything. Brand Revolution is more than a deconstruction; it is the marketing philosophy of the future.


Språk Engelsk Engelsk Innbinding Innbundet
Utgitt 2012 Forfatter Marie Claude Sicard
Nature Pub Group/Palgrave Macm
ISBN 9781137019486
Antall sider 174 Dimensjoner 16,5cm x 24,1cm x 2,2cm
Vekt 419 gram Leverandør Bertram Trading Ltd