Branded Beauty (BOK)

Mark Tungate

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Sendes vanligvis innen 5-15 dager
Beauty is a multi-billion dollar global industry embracing make-up, skincare, hair care, fragrances, cosmetic surgery - even tattooing and piercing. Over the years it has used flattery, seduction, science and shame to persuade consumers that they'll have to invest if they want to look their best. In "Branded Beauty", Mark Tungate delves into the history and evolution of the beauty business. From luxury boutiques in Paris to tattoo parlours in Brooklyn, he talks to the people who've made skin their trade. He analyses the marketing strategies used by those who create and sell beauty products. He visits the labs where researchers seek the key to eternal youth. He compares attitudes to beauty around the world and examines the rise of organic beauty products. Full of fascinating detail on great names such as Rubinstein and Arden, Revlon, Estee Lauder, L'Oreal and Max Factor, "Branded Beauty" also considers the future of the beauty business.

Produktfakta

Språk Engelsk Engelsk Innbinding Innbundet
Utgitt 2011 Forfatter Mark Tungate
Forlag
KOGAN PAGE
ISBN 9780749461812
Antall sider 288 Dimensjoner 16,5cm x 24,1cm x 2,7cm
Vekt 570 gram Leverandør Bertram Trading Ltd
Emner og form Fashion & beauty industries