Branded!: How Retailers Engage Consumers with Social Media and Mobility (BOK)

Bernie F. Brennan, Lori J. Schafer

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Written through the eyes of retail and technology executives, Branded! explores retailers who are successfully implementing social media and mobility strategies. Market-leading retailers are engaging technology-savvy customers though social media and mobility. Branded! reveals how these digital communication channels are an extension of a retailer's culture and strategy resulting in building brand equity. Comprehensive reviews of Starbucks, Zappos, Wet Seal, Macy's, 1-800-Flowers.com, JCPenney, Pizza Hut and Best Buy are featured. Branded!: Provides a clear review of social media as well as the rapid changes in the development and use of mobility. Demonstrates why retailers cannot 'wait and see', and must move rapidly Shows how each company's social media and mobility initiatives are based on the individual personality of the company. Discusses sophisticated analytic tools that enable retailers to measure their performance and make informed decisions on the data

Produktfakta

Språk Engelsk Engelsk Innbinding Innbundet
Utgitt 2010 Forfatter Bernie F. Brennan, Lori J. Schafer
Forlag
Wiley
ISBN 9780470768679
Antall sider 288 Dimensjoner 16,6cm x 24,1cm x 2,4cm
Vekt 482 gram Leverandør Bertram Trading Ltd
Emner og form Sales & marketing