Branding for the Public Sector (BOK)

Paul Temporal

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How to apply for-profit marketing strategies to non-profit organizations Branding for the Public Sector presents powerful and effective branding strategies for the public sector illustrated through case studies and examples. The book covers branding architecture, brand vision, market research, brand perception, engagement, communication, managing brand change and much more. Additionally, the book highlights the future of public sector branding and how organizations in the public sector may be a key driver of economic growth and prosperity through the twenty-first century. Branding for the Public Sector offers expert guidance for managers and leaders who want to build powerful, influential brands in the public sector. * Presents strategies and actions for building a powerful, memorable public sector brand * Explains why the public sector will be the next huge growth sector in branding * Explores the competencies needed to successfully manage a public sector brand

Produktfakta

Språk Engelsk Engelsk Innbinding Innbundet
Utgitt 2013 Forfatter Paul Temporal
Forlag
Wiley
ISBN 9781118756317
Antall sider 288 Leverandør Bertram Trading Ltd
Emner og form Civil service & public sector