Branding Your Business (BOK)

James Hammond

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The only way forward for business success is to create a memorable brand and fix it in the consumer's mind. "Branding Your Business" explains the whole branding process in easy-to-follow terms. Providing practical help instead of academic theories, it explains what a brand is and what it is not, how to conduct a 'DIY' brand audit and how to use marketing NLP and psychology principles to create a powerful brand for your business. Based around the theory that a brand is the total perception a customer has about a company, its products or services, "Branding Your Business" will reveal what is needed to create and manage successful brands, increase profits and leave the competition standing.

Produktfakta

Språk Engelsk Engelsk Innbinding Heftet
Utgitt 2011 Forfatter James Hammond
Forlag
KOGAN PAGE
ISBN 9780749462963
Antall sider 280 Dimensjoner 13,9cm x 21,6cm x 1,6cm
Vekt 362 gram Leverandør Bertram Trading Ltd