Branding@the Digital Age (BOK)

etc., Herbert M. Meyers, Richard Gerstman

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Brands no longer exist solely in the realm of the physical. The advent of the Internet and other new digital technologies means that companies be they dot.com start ups or traditional bricks and mortar companies must develop a successful strategy for presenting compelling brands in the virtual world. Drawing on their experience with Interbrand, the world's largest branding consultancy, and including chapters by branding experts from Microsoft, McDonalds, Pepsi Cola and Procter & Gamble, the authors examine how this should be done and map out the future of e-branding.

Produktfakta

Språk Engelsk Engelsk Innbinding Innbundet
Utgitt 2001 Forfatter etc., Herbert M. Meyers, Richard Gerstman
Forlag
PALGRAVE MACMILLAN
ISBN 9780333947692
Antall sider 192 Dimensjoner 15,9cm x 24cm x 1,4cm
Vekt 508 gram Leverandør Bertram Trading Ltd
Emner og form Sales & marketing, E-commerce: business aspects, Internet guides & online services