Brandjack (BOK)

Langley Quentin

449,00 44900
Sendes vanligvis innen 7-15 dager
A strong internet presence is a huge boost to brand awareness, but interactivity and instant communication can make brands vulnerable to misuse or attack. Brands can be wilfully or accidentally misrepresented, and they can be irrevocably associated with negatives ideas: they can be 'brandjacked'. Containing 140 engaging case studies, from BP to Beyonce, this is the first book to analyze brandjacking. Combining crisis communication and social media management, Brandjack! charts the growth of the trend, offering advice to those who find themselves at the mercy of brand pirates.


Språk Engelsk Engelsk Innbinding Innbundet
Utgitt 2014 Forfatter Langley Quentin
Nature Pub Group/Palgrave Macm
ISBN 9781137375353
Antall sider 316 Dimensjoner 15,1cm x 22,9cm x 2,8cm
Vekt 550 gram Leverandør Bertram Trading Ltd