Brands and Rousers: The Holistic System to Foster High-Performing Businesses, Brands and Careers (BOK)

Luis Gallardo

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Brands and Rousers provides a clear guide to succeeding in a turbulent market with practical insights and examples from organizations that have successfully developed their business, brands, and success. Luis Gallardo leads us through the 6 R's and shows us how leaders can think holistically but act personally. Given the competitiveness of global and local markets, the pace of change in business and the sudden emergence of unprecedented challenges and opportunities, there is an overriding need for leadership that is flexible, capable, and dynamic. If there is one lesson for organizations from recent events, it's this: it is not simply what we know that matters, but how we react to what we do not know. In practice, this means succeeding in six broad areas: leading with a purpose and reason, generating and maximizing revenues, rousing people and dreams, building relationships, maximizing a good reputation, and becoming resilient - the 6 R's for success.


Språk Engelsk Engelsk Innbinding Innbundet
Utgitt 2012 Forfatter Luis Gallardo
LID Publishing
ISBN 9780985286408
Antall sider 240 Dimensjoner 15,6cm x 23,4cm x 2,3cm
Vekt 544 gram Leverandør Bertram Trading Ltd
Emner og form Business & management