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By 1300, England and other West-European countries had undergone a significant degree of commercialisation. More and more communities, both urban and rural, depended on an efficient network of local markets to obtain the goods they needed, in particular for their food. Yet in spite of this, some landed lords and, most notably, monasteries and convents continued to rely on the produce of their own estates, even though there were significant costs and risks associated with the production, transportation and storage of their own food. Philip Slavin sets out to account for this puzzling situation through an in-depth study of the changing patterns and fortunes of the provisioning of Norwich Cathedral Priory between c.1260 and 1536. Close analysis of contemporary archival sources reveals that the Priory made a deliberate choice, dictated by various economic, social and environmental factors and which, altogether, made isolation from the market a profitable, and very rational, option.