Breaking Through, 2nd Edition (BOK)

Sandra Vandermerwe

479,00 47900
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Customer centricity is fundamental to business growth and ongoing success. Most executives appreciate the importance of it yet don't know how to execute it or sell the processes internally. This thoroughly revised edition of Breaking Through guides readers systematically through the ten breakthrough points of implementation, to explain how to execute a transformation to customer centricity, so that a company can engage continuously with its customers, making them allies and advocates with all the rewards that it brings. With updates on digital opportunities, social media, emerging markets (including Africa), and the social as well as financial impacts of customer centricity , this book successfully blends strategy with implementation and also features a range of innovative new and traditional business examples from across the globe. Easy to read, in-depth and full of practical advice, this is the essential step-by-step guide to implementing customer centricity to endure in the long-term.

Produktfakta

Språk Engelsk Engelsk Innbinding Innbundet
Utgitt 2014 Forfatter Sandra Vandermerwe
Forlag
Nature Pub Group/Palgrave Macm
ISBN 9781137395498
Antall sider 310 Dimensjoner 16,5cm x 23,9cm x 2,5cm
Vekt 640 gram Leverandør Bertram Trading Ltd