Breakthrough Branding: How Smart Entrepreneurs and Intrapreneurs Transform a Small Idea into a Big B (BOK)

Catherine Kaputa

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BRANDING IS A WAY OF LIFE! It's the age of the entrepreneur. Now, more than ever, people are starting businesses and setting up shop. But as the market place becomes tighter and competition hots up, you'll need the edge. Branding. Catherine Kaputa, one of the world's leading experts on personal branding gives us the A-Z of maximizing potential, building a recognizable image and getting the edge on the other guys.


Språk Engelsk Engelsk Innbinding Heftet
Utgitt 2012 Forfatter Catherine Kaputa
ISBN 9781857885811
Antall sider 288 Dimensjoner 15,2cm x 22,9cm x 2,1cm
Vekt 354 gram Leverandør Bertram Trading Ltd
Emner og form Business strategy, Entrepreneurship, Sales & marketing management